Effectiveness of Front-of-Package Traffic Light (FoPTL) Labels in Selected Young Adults' Acceptance and Comprehension
DOI:
https://doi.org/10.3923/pjn.2019.165.170Keywords:
Consumer awareness, FoPTL, nutritional information, nutritional quality and packaged food, nutrition facts labelsAbstract
Background and Objective: Many studies have examined the impact of Front-of-Package Traffic Light (FoPTL) labels on consumers’ acceptance and comprehension of nutritional information; however, very few have focused on Indonesia. The objective of this study was to evaluate young adult consumers’ acceptance and comprehension of nutrition facts using FoPTL nutrition labels. Methodology: A quasi-experimental design was used for a three-week study that included 18 female employees as its treatment group. The participants’ initial comprehension of nutrition was measured prior to the intervention via the use of fictitious packaging for yoghurt, instant noodles and wafer products. Subsequently, the participants attended two educational sessions as part of the intervention. One week following the second educational session, a posttest of the subjects’ acceptance and comprehension of nutrition using FoPTL nutrition labels was conducted. The difference between the two variables before and after the study was analyzed using a paired t-test. Results: The findings revealed an improvement in the participants’ comprehension of nutrition labels after the intervention (87.0±9.0), which was significantly higher than their initial comprehension rate (51.5±19.1). Although, subjects with high levels of label acceptance had better comprehension of nutrition labels, no significant relationship was found between the two variables. FoPTL labels enable consumers to comprehend nutrition facts disclosed on the labels. Meanwhile, labels containing a nutrition facts panel (NFP) ranked below FoPTL labels in this study. As evidenced by the t-test results, there was a significant difference between use of the FoPTL and the use of NFP labels (p<0.05). Conclusion: As such, the National Agency of Drug and Food Control of the Republic of Indonesia (BPOM RI) and the Ministry of Health of the Republic of Indonesia should consider complementing the use of FoPTL labels with NFP labels.
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